For your agent
AI Marketing Skills for Viktor
An open-source library of 49 AI marketing skills for Viktor, the AI employee in Slack and Teams — copywriting, SEO, ads, email, pricing, and more. Plain markdown playbooks, free, MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
You
Audit this pricing page — what's costing us conversions?
✓loaded skill: cro
Viktor
Ranked friction points, each with the fix — not a generic checklist.
Real prompts from the examples library — click to explore
Marketing Skills is a free, open-source library of 49 AI marketing skills you can put to work with Viktor, the AI employee that lives in Slack and Microsoft Teams. Every skill is a plain markdown playbook — copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more — that Viktor can work from in its persistent compute environment: point it at the repo, drop the files into its workspace, or fold a playbook into the instructions for a recurring task. MIT-licensed and fully readable.
Kickstart prompt
Paste this into Viktor to get set up and oriented in one move:
Clone github.com/coreyhaines31/marketingskills into your workspace. For every marketing task I give you, work from the matching skill's SKILL.md and tell me which playbook you used.
How the skills work with Viktor
Viktor isn't a chatbot — it's an agent with its own persistent compute environment and read-write access to thousands of tools, including the marketing stack: Google Ads, Meta Ads, HubSpot, Salesforce, Notion, GitHub. What a skill library adds is judgment: 49 expert playbooks, one per marketing discipline, so the work Viktor executes follows a proven process instead of a best guess.
Each skill is a plain markdown folder. Give Viktor the library — point it at the public repo, clone it into Viktor's workspace, or paste the relevant SKILL.md into a task brief — and ask for the outcome: the playbook tells it what good looks like, what steps to follow, and what to avoid.
Put it to work
Three ways to run Marketing Skills with Viktor:
- Point Viktor at github.com/coreyhaines31/marketingskills and tell it to work from the relevant skill for the task
- Clone the repo into Viktor's compute environment so every playbook is on hand
- Fold a specific SKILL.md into the instructions for a recurring job — the weekly ad-creative refresh, the monthly SEO audit
- Then ask in Slack or Teams for the outcome — "audit our pricing page," "draft the launch sequence," "iterate our Meta creatives"
- Free and MIT-licensed — read, fork, or customize any playbook
What you can do with it
Viktor already executes across ad platforms, CRMs, and project tools — with this library it executes to a standard. Run structured SEO audits, keep lifecycle email sequences current, generate and iterate ad creative with a real testing discipline, pressure-test pricing changes, and run launches from a checklist instead of memory.
Because the playbooks are plain files in a public repo, your whole team can read what Viktor is working from, tune it to your brand, and version the changes.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work with Viktor?
Yes — every skill is a plain markdown playbook Viktor can work from in its compute environment. Point it at the repo, clone the library into its workspace, or fold a playbook into a task's instructions.
How is this different from Viktor's built-in capabilities?
Viktor brings execution — the integrations and the compute. The skills bring the marketing judgment: expert process for each discipline, so the output follows a proven playbook rather than a generic attempt.
Is it free?
Yes. The library is free and MIT-licensed. Viktor is its own product with its own plans — the skills work wherever your agent can read files.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.