Content Strategy

A content strategy decides what to create before you write a word. Start by choosing 3-5 content pillars — the core topics your brand can own — then build a cluster of related articles under each. Every piece should be searchable (captures existing demand), shareable (creates demand), or both, and should map to a buyer stage: awareness ("what is," "how to"), consideration ("best," "vs," "alternatives"), decision ("pricing," "reviews"), or implementation ("templates," "tutorial"). Prioritize ideas by scoring them on customer impact (40%), content-market fit (30%), search potential (20%), and resources required (10%).

When to use it

Your agent reaches for this skill when you ask for things like:

“content strategy,”“what should I write about,”“content ideas,”“blog strategy,”“topic clusters,”“content planning,”“editorial calendar,”“content marketing,”

What's inside

The playbook covers

Before PlanningSearchable vs ShareableContent TypesContent Pillars and Topic ClustersKeyword Research by Buyer StageContent Ideation SourcesPrioritizing Content IdeasOutput FormatTask-Specific QuestionsReferences

Reference library — 1 deep-dives

Headless CMS GuideReference for choosing, modeling, and implementing a headless CMS for marketing content.

See it in action

You ask

Help me build a content strategy for our B2B SaaS product. We sell expense management software to finance teams at companies with 50-500 employees. We currently have no blog and want to start from scratch.

The skill delivers

Pillar + cluster

Pillar: Employee Engagement (hub — 3,000+ word guide) ├── What Is Employee Engagement? (awareness) ├── Employee Engagement Survey Questions (implementation) ├── Best Employee Engagement Software (consideration) ├── Remote Team Engagement Ideas (awareness) └── How to Measure Engagement ROI (decision) Internal links: every spoke links up to the hub; hub links down to all spokes.

Prioritization score

| Idea | Impact (40%) | Fit (30%) | Search (20%) | Resources (10%) | Total | | Survey question templates | 8 | 9 | 7 | 6 | 8.0 | | Engagement ROI calculator | 6 | 7 | 9 | 8 | 7.1 |

FAQ

What are content pillars and how many should I have?

Content pillars are the 3-5 core topics your brand commits to owning. Each pillar spawns a cluster of related articles (a hub-and-spoke structure) that interlink to build topical authority. Identify pillars four ways: problems your product solves, what your ICP needs to learn, topics with search volume, and what competitors already rank for.

How do I decide what to write about first?

Score each idea on four weighted factors: customer impact (40%) — how often it surfaced in research and how emotionally charged it is; content-market fit (30%) — how well it aligns with what your product solves; search potential (20%) — volume and competitiveness; and resources required (10%). Rank by total score and start with high-impact, lower-effort pieces rather than only top-of-funnel content.

Where do good content ideas come from?

Six sources: keyword data (Ahrefs, SEMrush, GSC exports), sales and customer call transcripts, survey responses, forum research (site:reddit.com or site:quora.com searches), competitor content gaps, and direct input from sales and support teams. The highest-signal ideas use the exact language customers use to describe their problems.

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