# Content Strategy — Marketing Skill for AI Agents

A content strategy decides what to create before you write a word. Start by choosing 3-5 content pillars — the core topics your brand can own — then build a cluster of related articles under each. Every piece should be searchable (captures existing demand), shareable (creates demand), or both, and should map to a buyer stage: awareness ("what is," "how to"), consideration ("best," "vs," "alternatives"), decision ("pricing," "reviews"), or implementation ("templates," "tutorial"). Prioritize ideas by scoring them on customer impact (40%), content-market fit (30%), search potential (20%), and resources required (10%).

> Maintained by Corey Haines · v2.0.0 · Updated 2026-05-13

Install: `npx skills add coreyhaines31/marketingskills`
Source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy

## When to use it

- "content strategy,"
- "what should I write about,"
- "content ideas,"
- "blog strategy,"
- "topic clusters,"
- "content planning,"
- "editorial calendar,"
- "content marketing,"

## What's inside

**The playbook covers:** Before Planning, Searchable vs Shareable, Content Types, Content Pillars and Topic Clusters, Keyword Research by Buyer Stage, Content Ideation Sources, Prioritizing Content Ideas, Output Format, Task-Specific Questions, References

### Reference library

- [Headless CMS Guide](https://github.com/coreyhaines31/marketingskills/blob/main/skills/content-strategy/references/headless-cms.md) — Reference for choosing, modeling, and implementing a headless CMS for marketing content.

## Example

**Prompt:** Help me build a content strategy for our B2B SaaS product. We sell expense management software to finance teams at companies with 50-500 employees. We currently have no blog and want to start from scratch.

**Pillar + cluster**

Pillar: Employee Engagement (hub — 3,000+ word guide)
├── What Is Employee Engagement? (awareness)
├── Employee Engagement Survey Questions (implementation)
├── Best Employee Engagement Software (consideration)
├── Remote Team Engagement Ideas (awareness)
└── How to Measure Engagement ROI (decision)
Internal links: every spoke links up to the hub; hub links down to all spokes.

**Prioritization score**

| Idea | Impact (40%) | Fit (30%) | Search (20%) | Resources (10%) | Total |
| Survey question templates | 8 | 9 | 7 | 6 | 8.0 |
| Engagement ROI calculator | 6 | 7 | 9 | 8 | 7.1 |

## FAQ

### What are content pillars and how many should I have?

Content pillars are the 3-5 core topics your brand commits to owning. Each pillar spawns a cluster of related articles (a hub-and-spoke structure) that interlink to build topical authority. Identify pillars four ways: problems your product solves, what your ICP needs to learn, topics with search volume, and what competitors already rank for.

### How do I decide what to write about first?

Score each idea on four weighted factors: customer impact (40%) — how often it surfaced in research and how emotionally charged it is; content-market fit (30%) — how well it aligns with what your product solves; search potential (20%) — volume and competitiveness; and resources required (10%). Rank by total score and start with high-impact, lower-effort pieces rather than only top-of-funnel content.

### Where do good content ideas come from?

Six sources: keyword data (Ahrefs, SEMrush, GSC exports), sales and customer call transcripts, survey responses, forum research (site:reddit.com or site:quora.com searches), competitor content gaps, and direct input from sales and support teams. The highest-signal ideas use the exact language customers use to describe their problems.

## Related skills

- **copywriting** — For writing individual content pieces
- **seo-audit** — For technical SEO and on-page optimization
- **ai-seo** — For optimizing content for AI search engines and getting cited by LLMs
- **programmatic-seo** — For scaled content generation
- **site-architecture** — For page hierarchy, navigation design, and URL structure
- **emails** — For email-based content
- **social** — For social media content

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Canonical: https://marketing-skills.com/skills/content-strategy