Marketing Skills for Claude Code
An open-source library of 49 marketing skills for Claude Code — copywriting, SEO, ads, email, pricing, and more. Free, MIT-licensed, and installed with one command.
Installs all 49 marketing skills — free and open source
Marketing Skills is a free, open-source library of 49 marketing skills packaged as Agent Skills for Claude Code. Each skill is a portable SKILL.md folder that Claude Code loads on demand when your task matches it — so asking to "write landing page copy" or "audit my SEO" pulls in an expert playbook automatically. Install the whole library with one command: `npx skills add coreyhaines31/marketingskills`. It's MIT-licensed and works with Claude Code's native Agent Skills support, plus other tools that read the skills format.
How skills work in Claude Code
Claude Code has native support for Agent Skills — modular capabilities defined in a SKILL.md file with a name, a description, and instructions Claude follows when the task calls for it. Marketing Skills ships 49 of these, one per marketing discipline, so Claude Code gains focused, expert-level guidance for copywriting, SEO, paid ads, lifecycle email, pricing, CRO, and more.
Skills load on demand. You don't have to remember a command or wire anything up — when your request matches a skill's description, Claude Code pulls that skill's instructions into context and works from them. When it doesn't, the skill stays out of the way, so your context isn't cluttered with playbooks you aren't using.
Install and use
Install the full library from your terminal with a single command:
- Run `npx skills add coreyhaines31/marketingskills` in your project
- The skills install as a portable, file-based set of SKILL.md folders
- Ask Claude Code a marketing task in plain language — e.g. "write hero copy for my pricing page" or "run an SEO audit on this site"
- Claude Code matches the request to the right skill and works from its playbook
- It's free and MIT-licensed — read, fork, or customize any skill
What you can do with it
The library spans the full marketing stack, so Claude Code can move from strategy to execution without you switching tools. Draft and rewrite landing page copy, run a technical and on-page SEO audit, write cold email and lifecycle sequences, generate ad creative and plan paid campaigns, pressure-test pricing and packaging, plan a launch, and set up analytics tracking.
Because the skills are plain files, they're transparent and hackable. You can open any SKILL.md to see exactly what guidance Claude Code is following, adjust it to your brand and voice, and commit the changes alongside your project.
Skills to start with
Browse all 49 skills →FAQ
How do I install Marketing Skills in Claude Code?
Run `npx skills add coreyhaines31/marketingskills` in your project. It installs all 49 skills as portable SKILL.md folders that Claude Code loads on demand. It's free and MIT-licensed.
Do I need to call each skill manually?
No. Skills load automatically when your task matches a skill's description. Ask Claude Code a marketing task in plain language — like writing copy or auditing SEO — and it pulls in the relevant skill's playbook for you.
Is it really free, and can I customize the skills?
Yes. The library is free and MIT-licensed. Each skill is a plain SKILL.md file you can read, fork, and edit — so you can tailor the guidance to your brand and commit the changes with your project.