Popups
Builds popups, modals, slide-ins, and banners that capture emails or drive conversions without tanking the user experience or your SEO. Point your agent at it when you need the right trigger, copy, and frequency rules for an overlay — from an exit-intent lead capture to an announcement bar.
Installs the full library — Popups included
A popup converts when it offers obvious value at the right moment and is easy to dismiss. Skip immediate on-load popups (too aggressive) in favor of behavior-based triggers: a 30-60 second delay, 25-50% scroll depth on content, exit intent, or a click-triggered popup for lead magnets (which convert highest because they're self-selected). Keep the form to one field (email), lead with a benefit-driven headline and a specific CTA like "Send Me the Guide," and always show a visible close option. Cap frequency to once per session, remember dismissals for 7-30 days, and exclude already-converted users. Typical conversion rates: 2-5% for email popups, 3-10% for exit intent, and 10%+ for click-triggered. Avoid full-screen mobile interstitials — Google penalizes them.
When to use it
Your agent reaches for this skill when you ask for things like:
What's inside
The playbook covers
See it in action
“Help me create an exit-intent popup for our SaaS landing page. We want to capture emails from visitors who are about to leave without signing up. Our product is a social media scheduling tool.”
Headline: Leaving without your posting calendar? Subhead: Grab our free 30-day content calendar template — plug in your ideas and never stare at a blank scheduler again. No spam, ever. Field: [ Enter your email ] CTA: Send Me the Template Decline: No thanks, I'll wing it Trigger: Exit intent (desktop) · scroll-up (mobile) Frequency: Once per visitor; don't re-show for 30 days if dismissed
FAQ
When should a popup appear so it doesn't annoy visitors?
Not on immediate page load — that's the most annoying option. Use behavior-based triggers instead: a 30-60 second time delay, 25-50% scroll depth for blog content, exit intent, or a click trigger for lead magnets. The goal is to appear at a moment of engagement or intent, when the offer feels helpful rather than interruptive.
What conversion rate should I expect from a popup?
Benchmarks vary by type: email capture popups typically convert 2-5%, exit-intent popups 3-10%, and click-triggered popups 10%+ because the visitor self-selected by clicking. Track impression rate, conversion rate, and close rate — a high immediate-close rate signals the timing or offer is off.
How do I balance popup conversions against user complaints?
Keep the conversions, cut the annoyance: cap frequency to once per session, remember dismissals for 7-30 days, exclude existing subscribers and converted users, and switch to less intrusive formats like a corner slide-in or announcement bar instead of a full-screen overlay. Then A/B test triggers and formats to find the balance.
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