Learn AI Search
How to get your content found and cited by AI — the terms, the tactics, and the standards behind ranking in AI search.
Google AI OverviewsGoogle AI Overviews are the AI-generated summaries at the top of search results. Here's how they work, what they mean for your traffic, and how to get your content featured.AI Search OptimizationAI search optimization is getting your brand and content surfaced across AI answer engines. A practical playbook for ChatGPT, Perplexity, Google AI Overviews, and more.Answer Engine Optimization (AEO)Answer Engine Optimization is the practice of getting your content surfaced and cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.ChatGPT SEOChatGPT SEO is the practice of getting your brand and content surfaced in ChatGPT's answers — through both its training data and its live web search. A practical guide to being the source ChatGPT names and cites.Generative Engine Optimization (GEO)Generative Engine Optimization is optimizing content to be cited by generative AI engines. Here's how GEO works, what the research shows, and how it differs from SEO.LLM Optimization (LLMO)LLM Optimization is the umbrella practice of making your brand and content something large language models surface, mention, and cite. Here's how LLMO relates to AEO and GEO, and the tactics that move the needle.llms.txtllms.txt is a simple markdown file that tells AI models what your site is about and where to find your best content. Here's what it is, what goes in it, and whether it actually helps.Perplexity SEOPerplexity SEO is the practice of getting your content cited in Perplexity AI's answers. Because Perplexity runs a live web search and always shows its sources, well-ranked, quotable, freshly-updated pages win.