Examples

Examples & templates

Skills fire on intent, not on magic words — but seeing the shape of a good prompt helps. Copy any of these, change the nouns, and run it.

Audit this pricing page and tell me what's costing conversions.

A ranked list of friction points with the fix for each, not a generic checklist.

cro

Write a five-email onboarding sequence for a self-serve analytics tool.

Sequence with triggers, send timing, and the one job each email is doing.

emails

Find the keywords our competitors rank for that we don't.

Gap table with intent, difficulty, and which page should target each term.

competitor-profiling

Turn this changelog into a launch post, a thread, and a customer email.

Three artefacts in one pass, each written for its own surface.

launch

Rewrite this landing hero. It's too clever and nobody knows what we sell.

Options at three levels of plainness, with the tradeoff of each spelled out.

copywriting

Why did signups drop 20% last week?

A diagnostic path through the funnel, checking instrumentation before conclusions.

analytics

Template galleries

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Cold Email Follow-Ups

The majority of replies come from follow-ups, not the first email. Here are follow-up templates that add value instead of 'just checking in' — plus how to sequence them.

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Cold Email Subject Lines

The subject lines that get cold emails opened are short, lowercase, and boring on purpose — they look like a note from a colleague, not a pitch.

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Cold Email Templates

Templates are frameworks, not fill-in-the-blank scripts — here are the ones that read like a sharp human, not a sales machine.

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Copywriting Examples

Real examples of headlines, CTAs, value props, and feature-to-benefit rewrites that show how good marketing copy actually reads.

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