For your agent
AI Marketing Skills for Hermes
An open-source library of 49 AI marketing skills for Hermes Agent — copywriting, SEO, ads, email, pricing, and more. SKILL.md-compatible, free, and MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
$npx skills add coreyhaines31/marketingskills
✓resolved 49 skills · hermes
Installs 49 marketing skills Hermes loads on demand
Marketing Skills is a free, open-source library of 49 AI marketing skills that work in Hermes Agent out of the box. Hermes reads the same SKILL.md format used by Claude Code, so every skill in this library loads without modification — drop them into ~/.hermes/skills/ or install from the hermes skills CLI, then ask for marketing work in plain language. Each skill is a focused playbook: copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more. MIT-licensed, readable, and hackable.
Kickstart prompt
Paste this into Hermes to get set up and oriented in one move:
Install the marketing skills from github.com/coreyhaines31/marketingskills (they're SKILL.md-compatible), inspect what's included, and tell me which skills fit my current marketing goals.
How skills work in Hermes
Hermes Agent treats skills as reusable markdown routines stored in ~/.hermes/skills/ — and it's fully compatible with the SKILL.md format this library ships in. Skills built for Claude Code, Cursor, or Codex work in Hermes without modification: agent-specific frontmatter fields are ignored, and the markdown body plus any references and examples load as-is.
That means all 49 marketing skills here behave in Hermes exactly as designed — when your request matches a skill's description, Hermes works from that skill's playbook instead of improvising. Hermes can even inspect a skill before you install it: a skill is a markdown file, and you can just read it.
Install and use
Get the library into Hermes in one of two ways:
- Run `npx skills add coreyhaines31/marketingskills` in your working directory — the skills install as portable SKILL.md folders Hermes picks up
- Or copy the skills into ~/.hermes/skills/ to make them available everywhere
- Browse and manage them with the `hermes skills` CLI, or straight from chat with /skills
- Then ask for marketing work in plain language — "write hero copy for my pricing page," "run an SEO audit," "draft a five-email onboarding sequence"
- Everything is free and MIT-licensed — read, fork, or customize any skill
What you can do with it
The library spans the full marketing stack, so Hermes can move from strategy to execution in one conversation: draft and rewrite landing page copy, run technical and on-page SEO audits, get cited by AI search engines, write cold email and lifecycle sequences, plan paid campaigns and generate ad creative at volume, pressure-test pricing, and plan launches.
Because Hermes builds its own skills from completed tasks, this library also gives it a strong starting corpus — 49 expert-written playbooks it can extend with what it learns about your product, your voice, and your channels.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work in Hermes Agent?
Yes. Hermes reads the SKILL.md format directly — skills built for Claude Code work in Hermes without modification. Install with `npx skills add coreyhaines31/marketingskills` or copy the skills into ~/.hermes/skills/.
How do I invoke a skill in Hermes?
You usually don't have to. Ask for marketing work in plain language and Hermes matches the request to the right skill's playbook. You can also browse and trigger skills from chat with /skills or the hermes skills CLI.
Can I read or modify the skills before using them?
Yes — each skill is a plain markdown file. Run `hermes skills inspect` or just open the SKILL.md. The library is MIT-licensed, so you can fork and edit any skill to match your brand.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.