For your agent
AI Marketing Skills for Vellum
An open-source library of 49 AI marketing skills for Vellum, the personal AI assistant — copywriting, SEO, ads, email, pricing, and more. Native SKILL.md format, free, MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
$npx skills add coreyhaines31/marketingskills
✓resolved 49 skills · vellum
Installs 49 marketing skills Vellum loads on demand
Marketing Skills is a free, open-source library of 49 AI marketing skills that work natively in Vellum, the personal AI assistant. Vellum's skills are directories with a SKILL.md at the root — YAML frontmatter plus markdown instructions — which is exactly the format this library ships in. Ask your assistant to install skills from the registry, run `npx skills add coreyhaines31/marketingskills`, or drop the folders into your skills/ directory. Each skill is a focused, expert playbook: copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more. MIT-licensed and fully readable.
Kickstart prompt
Paste this into Vellum to get set up and oriented in one move:
Search skills.sh for coreyhaines31/marketingskills, audit the skills, install the library, and tell me which playbooks match my recurring marketing work.
How skills work in Vellum
Vellum's skill system is the same shape as this library: one skill per directory, a SKILL.md with frontmatter and instructions at the root, optional references and scripts alongside. The frontmatter tells your assistant what the skill is for; the body is the playbook it follows once the skill is active. All 49 marketing skills here load natively — no conversion, no adaptation.
That matters more in Vellum than in a chat tool, because your assistant persists — with durable memory, and the ability to connect its own presence in email, Slack, and GitHub. Run it in Vellum Cloud and it works around the clock; run it locally and everything stays on your machine. Either way, give it the marketing playbooks once and the recurring jobs — the weekly content push, the outbound follow-ups, the page audits — run to an expert standard.
Install and use
Three ways in, all native:
- Ask your assistant — Vellum can search the community registry, inspect a skill, audit it, and install it for you
- Or run `npx skills add coreyhaines31/marketingskills` — Vellum's community skills come from the same skills.sh registry
- Or drop the skill folders into your skills/ directory — they're picked up from the filesystem
- Then ask for the outcome — "write hero copy for my pricing page," "audit this site's SEO," "keep my launch checklist moving"
- Free and MIT-licensed — read, fork, or customize any skill
What you can do with it
A persistent assistant with a marketing skill library compounds: it learns your product, your voice, and your channels over time, while the skills keep the process expert-grade. Run structured SEO audits as pages ship, keep lifecycle sequences current, draft and iterate ad creative, pressure-test pricing, and run launches from a checklist — with the same assistant you can wire into your email and Slack.
Because Vellum's runtime is MIT-licensed and the skills are MIT-licensed markdown, the whole stack is open: read what your assistant works from, tune any playbook to your brand, and keep everything exportable.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work in Vellum?
Yes, natively. Vellum skills are SKILL.md directories — the exact format this library ships in. Ask your assistant to install them, run `npx skills add coreyhaines31/marketingskills`, or drop the folders into your skills/ directory.
How does my assistant know which skill to use?
Each SKILL.md's frontmatter describes when the skill applies. Ask for marketing work in plain language and Vellum activates the matching playbook — you don't have to name skills manually.
Can I vet the skills before installing?
Yes — Vellum can inspect and audit a skill before installing it, and every skill in this library is plain, readable markdown in a public MIT-licensed repo. Nothing hidden, nothing to trust blindly.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.