For your agent
AI Marketing Skills for OpenCode
An open-source library of 49 AI marketing skills for OpenCode — copywriting, SEO, ads, email, pricing, and more. First-class skills support, free, MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
$npx skills add coreyhaines31/marketingskills
✓resolved 49 skills · opencode
Installs 49 marketing skills OpenCode loads on demand
Marketing Skills is a free, open-source library of 49 AI marketing skills for OpenCode, the open-source coding agent. OpenCode has first-class support for the Agent Skills format this library ships in — install everything with one command, `npx skills add coreyhaines31/marketingskills`, and OpenCode loads the right skill when your task matches. Each skill is a focused, MIT-licensed playbook: copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more.
Kickstart prompt
Paste this into OpenCode to get set up and oriented in one move:
Run npx skills add coreyhaines31/marketingskills, then list what you installed and recommend the three skills to start with for my product.
How skills work in OpenCode
OpenCode is one of the first-class targets of the open skills ecosystem — the `npx skills` installer lists it right alongside Claude Code, Codex, and Cursor. Skills are portable SKILL.md folders with a name, a description, and the playbook the agent follows; Marketing Skills ships 49 of them, one per marketing discipline.
Skills load on demand: when your request matches a skill's description, OpenCode pulls that playbook into context; when it doesn't, the skill stays out of the way. An open-source agent plus an open-source skill library means the whole stack is inspectable end to end.
Install and use
One command installs the full library:
- Run `npx skills add coreyhaines31/marketingskills` in your project
- The skills install as portable SKILL.md folders OpenCode reads natively
- Ask for marketing work in plain language — "rewrite this landing hero," "run an SEO audit," "plan our launch"
- OpenCode matches the task to the right skill and works from its playbook
- Free and MIT-licensed — read, fork, or customize any skill
What you can do with it
The library spans the full marketing stack: landing page copy, technical and on-page SEO audits, AI-search optimization, cold email and lifecycle sequences, paid campaign planning and ad creative, pricing strategy, CRO, analytics setup, and launch plans.
Because both the agent and the skills are open source, you can trace exactly what guidance produced any output — and tune it. Fork the library, adjust a skill to your brand voice, and commit it with your project.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work with OpenCode?
Yes — OpenCode is a first-class target of the skills installer. Run `npx skills add coreyhaines31/marketingskills` and the 49 skills install as SKILL.md folders OpenCode loads on demand.
How does OpenCode know which skill to use?
Each skill declares a description of when it applies. Ask for marketing work in plain language and OpenCode matches your request to the right skill's playbook automatically.
Can I customize the skills?
Yes. Every skill is a plain, MIT-licensed markdown file — read it, fork it, tune the guidance to your brand, and commit the changes alongside your project.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.