For your agent
AI Marketing Skills for Grok Bot
An open-source library of 49 AI marketing skills for Grok Bot and Grok Build, xAI's agents — copywriting, SEO, ads, email, pricing, and more. Plain markdown playbooks, free, MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
$npx skills add coreyhaines31/marketingskills
✓resolved 49 skills · grok bot
Installs 49 marketing skills Grok Bot loads on demand
Marketing Skills is a free, open-source library of 49 AI marketing skills you can use with Grok Bot, xAI's always-on agent platform, and Grok Build, its terminal coding agent. Grok Build documents support for Claude Code-compatible skills — the format this library ships in — so drop it into .grok/skills/ in your project or ~/.grok/skills/ globally and it loads automatically. For Grok Bot agents, every skill is a plain markdown playbook you can give your agent to work from: copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more. MIT-licensed and fully readable.
Kickstart prompt
Paste this into Grok Bot to get set up and oriented in one move:
Load the marketing skills from github.com/coreyhaines31/marketingskills into .grok/skills/, then propose which playbooks to apply to my current campaign and in what order.
How skills work with Grok Bot
Grok Bot gives you named, role-based agents that run always-on with their own cloud computer, memory, and logins. What a skill library adds is the process: 49 expert playbooks, one per marketing discipline, written the way a specialist would brief a new hire. Give your marketing agent the playbooks — each is a plain markdown folder it can work from — and the recurring work follows a proven standard instead of a fresh improvisation.
Because Grok Bot agents delegate to each other based on their descriptions, a skill library changes what the whole fleet can do: your general assistant can route campaign work to the marketing agent, which works from the copywriting, SEO, or ads playbook that matches the task. And in Grok Build — xAI's terminal agent — the Claude Code-compatible skill format this library uses is documented and loads automatically.
Install and use
For Grok Bot agents, put the playbooks in the agent's workspace so it can work from them. For Grok Build, xAI's terminal agent:
- Run `npx skills add coreyhaines31/marketingskills` in your project — the skills install as portable SKILL.md folders
- Or copy them into .grok/skills/ in your project, or ~/.grok/skills/ to make them global
- Ask for marketing work in plain language — "rewrite this hero section," "audit our SEO," "plan a Meta campaign"
- The agent matches the task to the right skill and works from its playbook
- Free and MIT-licensed — read, fork, or customize any skill
What you can do with it
An always-on agent with a marketing skill library is a different proposition from a chat assistant: it can run the recurring work — monitor and iterate ad creative, keep lifecycle sequences current, draft the launch assets, audit pages as they ship — working from the same playbooks every time instead of improvising.
The library spans the full stack: copywriting, technical and on-page SEO, AI-search optimization, cold email, lifecycle email, paid campaigns and ad creative, pricing, CRO, analytics, and launches. Every skill is plain markdown — read it, fork it, tune it to your brand.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work with Grok Bot?
Yes. In Grok Build, xAI documents support for Claude Code-compatible skills — run `npx skills add coreyhaines31/marketingskills` or copy the folders into .grok/skills/ and they load automatically. For Grok Bot agents, give your agent the playbooks — each skill is plain markdown it can read and work from.
What's the difference between Grok Bot and Grok Build?
Grok Bot is xAI's always-on agent platform — named agents with their own cloud computers that can delegate to each other. Grok Build is the terminal coding agent, and it documents support for the Claude-compatible skill format this library ships in. The playbooks are useful in both.
Do I need a specific xAI plan?
The skills are free and MIT-licensed regardless. Grok Bot and Grok Build are xAI products with their own access requirements — the skills work wherever they run.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.