A marketing council gives you multiple expert perspectives on one decision by simulating named marketers applying their actual frameworks to your specifics. The value isn't any single take — it's the disagreement: the bench is deliberately seated with 3–5 advisors whose lenses conflict, always including at least one designated dissenter, so a council never just mirrors back your existing plan. Each take is grounded in what the advisor has published (no fabricated quotes), and the output ends with a disagreement map naming the underlying trade-offs plus a chair's synthesis fitted to your stage and constraints. It decides direction; you hand off execution to the relevant skill.
What's inside
The playbook covers
See it in action
We're a B2B SaaS about to cut our price 40% to compete with a cheaper rival. Have the council review this.
Should we cut price 40% to match a cheaper rival? Seated: Hormozi, Halbert, Sutherland (dissenter). — Simulated council; each take is built from the advisor's published frameworks, not their actual review.
1. Hormozi vs. Sutherland — Hormozi says fix the value equation (raise perceived likelihood, add a guarantee) before touching price; Sutherland says a lower price is itself a signal, and a discount can read as "lower quality," not "better deal." The real trade-off: is your conversion problem value perception or absolute price? What settles it: a landing-page test of price-hold-plus-guarantee vs. the 40% cut. Chair's synthesis: Don't lead with the cut. Test a stronger offer at current price first; keep Sutherland's signaling warning as the tripwire. Execute with: offers, pricing.
FAQ
Is the marketing council actually the real marketers' opinions?
No — it's persona simulation, labeled as such at the top of every session. Each take is built from what the advisor actually wrote or said (their published frameworks and documented positions), never fabricated quotes or invented endorsements of your specific company. For time-sensitive or niche questions it can run a live research pass to cite primary sources.
Which marketers are on the bench?
Twelve advisors chosen so their lenses collide: Seth Godin, David Ogilvy, Eugene Schwartz, Claude Hopkins, Gary Halbert, Russell Brunson, Alex Hormozi, April Dunford, Rory Sutherland, Byron Sharp, Ann Handley, and Gary Vaynerchuk. You can also add your own advisor — even a former boss or exec — by supplying their positions.
Why does the council disagree instead of just answering?
Because a council that agrees is a mirror, not a board. Every session seats at least one designated dissenter whose documented position conflicts with where your question is leaning, so you see the genuine trade-off — reach vs. resonance, price vs. value, permission vs. pressure — and what evidence would settle it, before you choose.
Related skills
Build a tool for this workflow?
Marketers run this skill mid-task — the exact moment your tool matters. Partner tiers put your tool inside the skill their agent runs.
See partner tiers