For your agent
AI Marketing Skills for GitHub Copilot
An open-source library of 49 AI marketing skills for GitHub Copilot — copywriting, SEO, ads, email, pricing, and more. Open skills format, free, MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
$npx skills add coreyhaines31/marketingskills
✓resolved 49 skills · github copilot
Installs 49 marketing skills GitHub Copilot loads on demand
Marketing Skills is a free, open-source library of 49 AI marketing skills that work with GitHub Copilot's agent mode. The skills ship in the open Agent Skills format — portable SKILL.md folders that skills installers support across Copilot, Claude Code, Cursor, Codex, and dozens of other tools. Install with one command: `npx skills add coreyhaines31/marketingskills`. Each skill is a focused, MIT-licensed playbook: copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more.
Kickstart prompt
Paste this into GitHub Copilot to get set up and oriented in one move:
Run npx skills add coreyhaines31/marketingskills in this repo, then list what you installed and recommend the three skills to start with for my product.
How skills work with Copilot
Copilot's agent mode follows instruction files in your repository — and the Agent Skills format packages exactly that: a SKILL.md with a name, a description, and the playbook to follow when a task matches. Marketing Skills ships 49 of these, one per marketing discipline, installed as plain folders in your project.
That makes your repo the source of truth: the same skills your teammates' agents use are committed alongside your code, reviewable in PRs, and versioned like everything else.
Install and use
One command installs the full library:
- Run `npx skills add coreyhaines31/marketingskills` in your repository
- The installer supports Copilot along with 70+ other agents
- Ask Copilot for marketing work in plain language — "write hero copy for the pricing page," "audit this site's SEO," "draft a cold email sequence"
- Copilot works from the matching skill's playbook
- Free and MIT-licensed — read, fork, or customize any skill
What you can do with it
The library spans the full marketing stack: landing page copy, technical and on-page SEO audits, AI-search optimization, cold email and lifecycle sequences, paid campaign planning and ad creative, pricing strategy, CRO, analytics setup, and launch plans.
For product teams already living in GitHub, this puts marketing execution in the same workflow as shipping code — the marketing site PR and the copy that goes on it can come from the same agent session.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work with GitHub Copilot?
Yes. The skills ship in the open Agent Skills format, and skills installers support Copilot — run `npx skills add coreyhaines31/marketingskills` in your repo and ask Copilot for marketing work in plain language.
Do the skills live in my repo?
Yes — they install as plain SKILL.md folders you can commit, review in PRs, and version like code. Your whole team's agents share the same playbooks.
Is it free?
Yes. The library is free and MIT-licensed. Copilot itself is GitHub's product with its own plans — the skills work wherever your Copilot runs.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.