For your agent
AI Marketing Skills for OpenClaw
An open-source library of 49 AI marketing skills for OpenClaw — copywriting, SEO, ads, email, pricing, and more. Plain markdown skills, free, and MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
$npx skills add coreyhaines31/marketingskills
✓resolved 49 skills · openclaw
Installs 49 marketing skills OpenClaw loads on demand
Marketing Skills is a free, open-source library of 49 AI marketing skills that work with OpenClaw, the open-source AI agent that runs on your own hardware. OpenClaw skills are markdown files with frontmatter and instructions — the same shape this library ships in — so you can drop the skills into your workspace's skills/ directory or install them with OpenClaw's skills commands. Every skill is a readable, MIT-licensed playbook: copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more.
Kickstart prompt
Paste this into OpenClaw to get set up and oriented in one move:
Install the skills from github.com/coreyhaines31/marketingskills into this workspace's skills/ directory, read each SKILL.md before installing it, and summarize what you can now do for my marketing.
How skills work in OpenClaw
OpenClaw loads skills as markdown directories — a skill file with frontmatter plus instructions the agent follows when a task matches. Marketing Skills ships 49 of these, one per marketing discipline, so your OpenClaw gains expert playbooks for copywriting, SEO, paid ads, lifecycle email, pricing, and CRO that it can run from wherever you talk to it.
Because OpenClaw is a personal agent that lives on your own machine, the skills work with your real context — your files, your notes, your channels — rather than a hosted sandbox. Ask it to draft the launch email or audit a landing page and it works from the skill's playbook with everything it already knows about your project.
Install and use
Skills land in your workspace's skills/ directory. Three ways to get the library in:
- Run `npx skills add coreyhaines31/marketingskills` in your OpenClaw workspace
- Or clone the repo and copy the skills/ folders into your workspace's skills/ directory
- Manage installed skills with OpenClaw's built-in skills commands
- Then ask for marketing work in plain language — the agent matches the task to the right playbook
- Read any SKILL.md before you install it — every skill in this library is open, auditable markdown
Why open, readable skills matter
OpenClaw's community registry has thousands of skills of mixed provenance — and if you followed the ClawHavoc incident, you know why reading a skill before installing it matters. This library takes the paranoid-friendly approach: every one of the 49 skills is plain, auditable markdown in a public MIT-licensed repo. No scripts that phone home, no opaque binaries — just playbooks you can read in full before your agent ever runs them.
That also makes them yours to shape. Fork the repo, tune a skill's guidance to your brand voice and stack, and your OpenClaw carries your marketing brain with it.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work with OpenClaw?
Yes. OpenClaw loads markdown skills from your workspace's skills/ directory, and this library ships as plain SKILL.md folders. Install with `npx skills add coreyhaines31/marketingskills` or copy the skill folders in directly.
Are these skills safe to install?
Every skill is plain, readable markdown in a public MIT-licensed repo — no executables, no network calls baked in. You can (and should) read any skill before installing it; with this library that takes a minute because there's nothing hidden.
What marketing work can OpenClaw do with these skills?
Copywriting, SEO audits, AI-search optimization, cold email and lifecycle sequences, paid ad planning and creative, pricing strategy, CRO, launches, and more — 49 disciplines, each with a focused playbook the agent follows.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.