For your agent
AI Marketing Skills for Instinct
An open-source library of 49 AI marketing skills for Instinct, the personal AI assistant — copywriting, SEO, ads, email, pricing, and more. Plain markdown playbooks, free, MIT-licensed.
Installs all 49 marketing skills — free and open source
★ 45,374 starslatest: v2.11.0page updated August 21, 2026
You
Audit this pricing page — what's costing us conversions?
✓loaded skill: cro
Instinct
Ranked friction points, each with the fix — not a generic checklist.
Real prompts from the examples library — click to explore
Marketing Skills is a free, open-source library of 49 AI marketing skills you can use with Instinct, the personal AI assistant. Every skill is a plain markdown playbook — copywriting, SEO audits, cold email, paid ads, pricing, CRO, and more — that any assistant that reads files or follows instructions can work from. Point Instinct at the repo or give it a playbook with your task, and it works from an expert process instead of a generic answer. MIT-licensed and fully readable.
Kickstart prompt
Paste this into Instinct to get set up and oriented in one move:
Read the skill library at github.com/coreyhaines31/marketingskills and work from the skill that matches my task. Ask for any missing context first, then produce the deliverable. My task: [describe it].
How the skills work with Instinct
Instinct is built to be the assistant that actually runs your life and work — and for marketing work, what an assistant needs isn't more effort, it's better process. Marketing Skills packages that process: 49 playbooks, one per discipline, each written the way an expert would brief a new hire — the steps, the standards, and the gotchas.
Each skill is a plain markdown folder in a public repo. Give Instinct the playbook that matches your task — share the file, point it at the repo, or include it with your request — and ask for the outcome.
Put it to work
Getting the library into your assistant's hands:
- Point Instinct at github.com/coreyhaines31/marketingskills and name the skill that matches your task
- Or share the specific SKILL.md with your request — each one is a self-contained playbook
- Ask for the outcome in plain language — "write hero copy for my pricing page," "audit this site's SEO," "draft my launch emails"
- Free and MIT-licensed — read, fork, or customize any playbook
What you can do with it
The library spans the full marketing stack: landing page copy, technical and on-page SEO audits, AI-search optimization, cold email and lifecycle sequences, paid campaign planning and ad creative, pricing strategy, CRO, analytics, and launches.
For a solo founder or operator running marketing from their assistant, that's the difference between asking an AI to "write some copy" and having it follow the same playbook a specialist would — every time, for every discipline.
Skills to start with
Browse all 49 skills →FAQ
Do Marketing Skills work with Instinct?
Yes — every skill is a plain markdown playbook any assistant that reads files or follows instructions can work from. Point Instinct at the repo or share the relevant SKILL.md with your task.
Do I need to install anything?
No install required for assistant use — the skills are readable markdown in a public repo. If you also use a coding agent like Claude Code or Codex, `npx skills add coreyhaines31/marketingskills` installs the same library there.
Is it free?
Yes. The library is free and MIT-licensed — read, fork, and customize any skill. Instinct is its own product with its own access; the skills work wherever your assistant can read them.
Every skill in the library
All 49 skills install together — hover any tile for what it does, or open it for the full playbook, example prompts, and FAQs.
SEO
7- ai-seoGet cited by ChatGPT, Perplexity and AI Overviews — structure, attribution and freshness.
- seo-auditDiagnose why a site isn't ranking: technical crawl, on-page, and lost-position triage.
- programmatic-seoBuild page templates at scale against real keyword sets without thin-content penalties.
- schemaGenerate valid structured data so machines can read the page as clearly as people.
- site-architecturePlan URL structure, internal links and hub-spoke clusters that concentrate authority.
- content-strategyDecide what to write and why — topic clusters, pillars and an editorial calendar.
- directory-submissionsWork the directory layer for backlinks, domain rating and launch-day discovery.
Copy
7- copywritingWrite and rewrite page copy that persuades — headlines, value props, CTAs.
- copy-editingTighten existing copy: cut hedging, sharpen claims, fix rhythm without a rewrite.
- marketing-psychologyApply behavioural science — anchoring, loss aversion, social proof — deliberately.
- offersShape the thing you're actually selling so the price feels like the smaller number.
- lead-magnetsDesign an asset worth an email address, and the path that follows it.
- imageGenerate and direct marketing imagery that matches the brand rather than fighting it.
- videoPlan and script marketing video, from a 30-second ad to a product walkthrough.
CRO
7- croFind what's costing conversions on a page and rank the fixes by expected lift.
- ab-testingDesign experiments that can actually resolve — hypothesis, sample size, duration.
- popupsBuild modals and slide-ins that convert without becoming the reason people leave.
- signupReduce registration friction: field count, social auth, and the first-value moment.
- paywallsPlace and phrase the upgrade prompt where intent is highest, not where it's easiest.
- onboardingGet new users to their aha moment — checklists, empty states, time-to-value.
- free-toolsSpec a free tool that earns links and email addresses instead of just traffic.
Ads
5- adsPlan paid campaigns end to end: targeting, bidding, budget and account structure.
- ad-creativeGenerate and iterate ad variations at volume across every major platform.
- attributionModel where conversions actually come from — first-party, multi-touch, reconciliation.
- analyticsSet up tracking that answers questions: events, UTMs, and a real tracking plan.
- asoOptimise an App Store or Play listing for both ranking and install conversion.
Lifecycle
6- emailsBuild lifecycle sequences — welcome, nurture, re-engagement — with triggers and timing.
- cold-emailWrite outbound that gets replies, plus the follow-ups that do most of the work.
- smsRun SMS as a channel people don't unsubscribe from — timing, consent, cadence.
- churn-preventionCut cancellations with save offers, exit surveys and failed-payment recovery.
- referralsDesign a referral loop with an incentive that's worth acting on for both sides.
- marketing-loopsFind the compounding loop in your product instead of buying growth every month.
Growth
6- launchRun a launch: sequencing, assets, directories, and the week after nobody plans for.
- co-marketingFind partners with your audience and no conflict, then plan the joint campaign.
- community-marketingBuild a community that drives growth rather than one you have to keep feeding.
- influencer-marketingPick creators on fit and evidence, and structure a deal that survives contact.
- public-relationsEarn coverage without a retainer — angles, targeting, and the pitch itself.
- socialPlan and write for each platform's actual dynamics, not one post cross-posted five ways.
Strategy
5- marketing-planTurn goals into a quarter of sequenced work with owners and measurable outcomes.
- marketing-councilPressure-test a decision against a panel of specialist marketing perspectives.
- product-marketingPositioning, launch tiers and the narrative sales repeats without being asked.
- pricingSet and structure pricing — tiers, packaging, and where the value metric should sit.
- marketing-ideasGenerate campaign concepts grounded in your product, not a generic tactics list.
Research
6- customer-researchMine interviews, tickets and reviews into personas and jobs-to-be-done.
- competitor-profilingResearch competitors into structured dossiers you can act on.
- competitorsBuild comparison and alternative pages that rank and give sales something to send.
- sales-enablementBattle cards, one-pagers and objection handling sales will actually use.
- prospectingBuild and qualify a target list worth the outbound effort behind it.
- revopsWire the funnel together — lifecycle stages, routing, and reporting that reconciles.