Marketing SkillsView repo

Marketing Skill

Events

"When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences.

Maintained by Corey Hainesv1.0.0Updated 2026-08-234 references
npx skills add coreyhaines31/marketingskills

Installs the full library — Events included

MarkdownView source

What's inside

The playbook covers

Before StartingPick Your RoleWhich Events to Invest In (Portfolio First)The Universal Arc: 20% Event, 80% Before-and-AfterHosting: Choose the Format for the JobAttending (No Booth, No Stage)The Content Arc: Every Event Is a Content EngineMeasurement: Pipeline, Not ApplauseCommon Mistakes

Reference library — 4 deep-dives

Event Portfolio Strategy — Which Events, Why, and the EconomicsThe layer that sits *above* role and tactics. Events are the most expensive, riskiest, hardest-to-measure channel you can run — so the leverage is in selection and portfolio design, not execution. The single most common failure is treating "events" as one channel: attend two bad conferences, get few leads, and write the whole channel off — the same mistake as running Google Ads once, seeing poor results, and concluding all paid media is broken. Each event is its own ecosystem. Judge them individually.Speaking — Get Booked, Design the Talk, Compound the RecordingSpeaking is the highest-leverage event role per dollar: stage time confers borrowed authority no booth can buy, and the recording compounds for years — including in AI answers. Treat it as three separate jobs: getting booked, designing a talk that lands, and harvesting the asset.Sponsorship & Exhibiting — Evaluate, Negotiate, Work the Floor, Follow UpSponsorships are the most expensive way to do event marketing and the easiest to waste. The discipline: treat every sponsorship as a paid-acquisition channel with a cost-per-qualified-meeting, and make it beat your alternatives or don't buy it.The Webinar Funnel — Registration → Show-Up → Live-to-Close → NurtureThe webinar is the flagship hosted format because it's the whole event arc in miniature, repeatable monthly, and every stage is measurable. Work the four stages in order — each stage's conversion rate is a separate lever with separate fixes.

Key data

The recommendations are grounded in benchmarks, not opinion:

Less control, less risk — you rent instant access to an audience but work inside their format. Success is 120 days of prep, not the 4 days on the floor.
Pass 1 — the outline.** Before slides, lock four things (write them down; mush here becomes mush on stage):
24–48 hour SLA**, tiered:
Email list — 3 sends: announcement, value-add reminder (share a preview insight), last-call day-of→ emails**

See it in action

You ask

We're a B2B SaaS with a $30k opportunity to sponsor our industry's biggest annual conference (5,000 attendees). Marketing wants to do it for brand awareness. Should we?

Build a tool for this workflow?

Marketers run this skill mid-task — the exact moment your tool matters. Partner tiers put your tool inside the skill their agent runs.

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