For you
Marketing Skills for Ecommerce
Marketing Skills gives ecommerce brands 49 open-source, AI-agent-native playbooks for email, SMS, ads, CRO, referrals, and lead capture — install them into the AI tools you already use.
Installs all 49 marketing skills — free and open source
Marketing Skills is a free, open-source library of 49 marketing skills that install into Claude Code, Cursor, and Codex. For ecommerce brands, it turns your AI agent into a growth operator for the channels that actually drive revenue — email and SMS flows, paid ads, conversion rate optimization, referrals, and lead capture. Instead of generic output, you get structured playbooks built around repeat purchases, list growth, and abandoned-cart economics. Install it in one command (npx skills add coreyhaines31/marketingskills), keep it in your project, and pull in the exact skill for the flow or campaign you're working on. It's MIT-licensed, so you can adapt every skill to your store and catalog.
Own the channels that drive ecommerce revenue
For most ecommerce brands, the money is in owned channels and efficient acquisition: email and SMS flows that recover carts and drive repeat orders, ads that acquire profitably, and a checkout that converts the traffic you paid for. A general AI agent will draft an email, but it doesn't think in flows, offers, or contribution margin. Marketing Skills does.
Each skill is a focused playbook — welcome and abandoned-cart sequences, SMS cadence, ad creative and targeting, checkout CRO — so what you get back is structured around how ecommerce growth actually compounds, not a one-off blurb.
- Build email flows — welcome, abandoned cart, post-purchase, win-back
- Add SMS as a high-intent channel with the right cadence and consent
- Tighten product and checkout pages with structured CRO
- Grow the list and drive repeat orders with lead magnets and referrals
Adapts to your store and catalog
Because the skills install into Claude Code, Cursor, and Codex, your agent can work against your real product data, copy, and store structure rather than in a disconnected marketing tool. The output is grounded in your actual catalog and brand voice.
It's open source and MIT-licensed, so you can fork any skill to match your merchandising, seasonal calendar, or channel mix — and there's no per-seat fee or new platform to log into.
Turn one-time buyers into repeat revenue
Acquisition gets expensive fast, so the brands that win compound on retention and word of mouth. Skills like emails, sms, and referrals help you build the flows and incentives that bring buyers back and turn happy customers into a growth channel — so paid ads feed a machine that keeps earning after the first sale.
Most-used skills for you
Browse all 49 skills →FAQ
Which skills should an ecommerce brand start with?
Start with your owned channels — emails and sms for flows like abandoned cart, welcome, and win-back — then cro to convert the traffic you're already paying for. Layer in ads for acquisition and referrals plus lead-magnets to grow the list and drive repeat orders.
Can it work with my actual store and products?
Yes. The skills install into Claude Code, Cursor, or Codex, so your agent works against your real copy, catalog, and store structure — the output is grounded in your brand and products, not generic templates. Since it's MIT-licensed, you can fork skills to match your merchandising and seasonal calendar.
What does it cost?
It's free and MIT-licensed. Install with npx skills add coreyhaines31/marketingskills. It runs inside the AI tools you already use, so there's no separate email or marketing platform fee and no new subscription to manage.