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Marketing Skills for Agencies
Marketing Skills gives agencies 49 open-source, AI-agent-native playbooks for copy, SEO, ads, social, and CRO — so your team delivers consistent client work faster inside the tools they already use.
Installs all 49 marketing skills — free and open source
Marketing Skills is a free, open-source library of 49 marketing skills that install into Claude Code, Cursor, and Codex. For agencies, it standardizes how your team executes across every discipline — copywriting, SEO audits, paid ads, social, CRO, competitor research — so junior and senior staff produce work from the same proven playbooks instead of improvising per client. Install it once (npx skills add coreyhaines31/marketingskills), share it across the team, and fork the skills to match your agency's methodology. It's MIT-licensed, so you can adapt and extend it freely without adding another SaaS bill to your stack.
One playbook, every client, every teammate
Agency quality lives or dies on consistency. When every account manager and every freelancer approaches copy, SEO, and ads their own way, output quality swings and senior review time balloons. Marketing Skills gives your whole team the same structured playbooks so a competitor profile, an SEO audit, or a set of ad variations comes out to the same standard no matter who ran it.
Because the skills are opinionated and step-by-step, they raise the floor on junior work and cut how much you re-do at review. Your seniors spend time on strategy and client relationships instead of rewriting first drafts.
- Standardize deliverables across writers, strategists, and freelancers
- Ramp new hires faster — the playbook is in the repo, not in one person's head
- Reduce review-and-redo cycles by starting from a stronger first draft
- Cover the full service menu: copy, SEO, ads, social, CRO, research
Fork it into your agency's method
Every agency has a way it does things. Because Marketing Skills is open source and MIT-licensed, you can fork any skill, bake in your own frameworks, naming, and deliverable formats, and ship that internal version to the whole team. Your agency's IP becomes reusable skills your AI agents run on every account.
There's no per-seat SaaS fee and no vendor lock-in. The skills live in a repo you control, version alongside your other tooling, and update on your schedule.
Runs inside the tools your team already uses
The skills install into Claude Code, Cursor, and Codex, so there's no new platform for the team to learn or log into. Whoever is doing the work references the relevant skill and the agent executes against that client's context — faster throughput without a new tool in the workflow.
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Browse all 49 skills →FAQ
Can we adapt the skills to our agency's own methodology?
Yes — that's a core reason agencies use it. The library is MIT-licensed and open source, so you can fork any skill, embed your frameworks and deliverable formats, and roll out that internal version to the whole team. Your process becomes reusable playbooks your AI agents follow on every client.
How does this help with consistency across a team?
Every teammate works from the same structured playbook for each discipline, so a copy deliverable, SEO audit, or ad set comes out to a shared standard regardless of who produced it. That raises the floor on junior work and cuts senior review time.
What does it cost per seat?
Nothing. It's free and MIT-licensed. The skills install into Claude Code, Cursor, or Codex — the AI tools your team already uses — so there's no per-seat platform fee or new subscription to add to your stack. Install with npx skills add coreyhaines31/marketingskills.