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Marketing Skills for SaaS
Marketing Skills gives SaaS teams 49 open-source, AI-agent-native playbooks for pricing, onboarding, activation, churn, and conversion — install them into the tools you already build in.
Installs all 49 marketing skills — free and open source
Marketing Skills is a free, open-source library of 49 marketing skills that install into Claude Code, Cursor, and Codex. For SaaS teams, it turns your AI agent into a growth partner that understands the metrics that actually move recurring revenue — pricing and packaging, signup and activation, onboarding, churn prevention, and conversion rate optimization. Instead of generic advice, you get structured playbooks built around the self-serve funnel and the retention loop. Install it in one command (npx skills add coreyhaines31/marketingskills), keep it in your repo next to the product, and pull in the skill that matches the lever you're working on. It's MIT-licensed, so you can adapt every skill to your own funnel.
Built for the levers that move recurring revenue
SaaS growth isn't one campaign — it's a chain of compounding conversion and retention steps: pricing and packaging, signup, activation, onboarding, expansion, and churn. A general AI agent doesn't know how those pieces fit, so it gives you surface-level tactics. Marketing Skills gives it the funnel model.
Each skill is a focused playbook for one of those levers. Ask for help on pricing tiers and you get a value-metric-driven approach; ask about onboarding and you get activation-milestone thinking — the way a real SaaS growth lead would frame it.
- Set pricing and packaging around a value metric, not a round number
- Design onboarding around activation milestones that predict retention
- Diagnose and reduce churn before it shows up in the numbers
- Optimize signup and conversion paths with structured CRO
Lives next to the product, in your dev tools
The skills install into Claude Code, Cursor, and Codex — the same environment your team ships the product in. That matters for SaaS, where marketing and product are tightly coupled: the agent can reason about your onboarding flow, pricing logic, and signup path with the code right there, instead of in a disconnected marketing tool.
It's open source and MIT-licensed, so you can read every skill, fork the ones that need to match your funnel, and version them alongside the rest of your stack. No new dashboard, no per-seat fee.
One framework across product marketing and growth
SaaS teams fragment easily — product marketing owns positioning, growth owns activation, someone else owns pricing, and they drift apart. Skills like product-marketing and pricing anchor everyone to the same view of who you serve and why they pay, so onboarding, conversion, and churn work all reinforce one story instead of three.
Most-used skills for you
Browse all 49 skills →FAQ
How is this different from generic AI marketing help for SaaS?
The skills are built around the SaaS funnel and retention loop specifically — pricing on a value metric, onboarding around activation milestones, churn prevention, and self-serve conversion. Instead of surface-level tactics, your agent works from structured playbooks a SaaS growth lead would recognize.
Which skills should a SaaS team start with?
Start with pricing and product-marketing to lock your value metric and positioning, then work the funnel: signup and cro for conversion, onboarding for activation, and churn-prevention for retention. Each one is a focused playbook you pull in as you work that lever.
How do we install it and what does it cost?
Run npx skills add coreyhaines31/marketingskills in your project. It's free and MIT-licensed and installs into Claude Code, Cursor, or Codex — the tools your team already builds in — so there's no separate marketing platform or subscription to add.