# Social — Marketing Skill for AI Agents Strong social content starts from 3-5 content pillars tied to your expertise, then leads every post with a hook, because the first line decides whether anyone reads the rest — curiosity, story, value, or contrarian openers all work. The highest-leverage habit isn't creating from scratch; it's repurposing: extract 5-10 self-contained 'content atoms' (a quotable moment, a tactical tip, a data callout) from each blog post, podcast, or webinar and adapt them per platform. Short-form vertical video (9:16) is the highest-reach format on every platform and needs a visual, verbal, and text-overlay hook all firing in the first three seconds, plus captions that lift watch time 25-40% since most video is watched without sound. Judge performance on saves, shares, and comments over likes, and pair posting with a daily 30-minute engagement routine. > Maintained by Corey Haines · v2.2.0 · Updated 2026-07-09 Install: `npx skills add coreyhaines31/marketingskills` Source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/social ## What's inside **The playbook covers:** Before Creating Content, Platform Quick Reference, Content Pillars Framework, Hook Formulas, Content Repurposing System, Content Calendar Structure, Engagement Strategy, Analytics & Optimization, Content Ideas by Situation, Scheduling Best Practices, Reverse Engineering Viral Content, Short-Form Video (TikTok, Reels, Shorts), Task-Specific Questions ### Reference library - [Carousel Frameworks](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/carousel-frameworks.md) — Five slide-by-slide narrative architectures for carousels — Instagram carousels and LinkedIn document posts. Each framework is a different *reason to keep swiping*; picking the right one for the content matters more than polishing individual slides. - [Listening Sources — Template](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/listening-sources-template.md) — Copy this file to `.agents/listening-sources.md` in your project (or `.claude/listening-sources.md`) and fill in the brackets. Claude reads it when running the listening workflow. - [Social Listening & Engagement Triage](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/listening.md) — How to surface the right posts to engage with each day — instead of randomly scrolling. The goal is a short, scorable list ("here are your top 10 posts to comment on") rather than an open feed. - [Platform Limits Reference](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/platform-limits.md) — Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform. - [Platform-Specific Strategy Guide](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/platforms.md) — Detailed strategies for each major social platform. - [Post Format Templates](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/post-templates.md) — Ready-to-use templates for different platforms and content types. - [Reverse Engineering Viral Content](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/reverse-engineering.md) — Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns. - [Short-Form Video: Hooks, Scripts & Strategy](https://github.com/coreyhaines31/marketingskills/blob/main/skills/social/references/short-form-video.md) — Detailed reference for creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts. ## Key data - Slide 1 is the thumbnail.** It competes in the feed alone, before anyone knows a carousel follows. Design and write it as a standalone scroll-stopper. - Tier 1 — Relationship builder (target accounts, ICP, high intent)** - Tier 2 — Visibility play (high-reach post, adjacent topic)** - Tier 3 — Light touch (relationship maintenance)** - Recent stories mentioning a keyword (last 24h):** ## Example **Prompt:** Help me create a LinkedIn content strategy. I'm a SaaS founder building in public and want to grow my personal brand to drive awareness for my product. I currently have 500 followers and post maybe once a week. **LinkedIn post (story hook)** 6 months ago I had $0 MRR. Last week I crossed $10k. Here's what actually moved the needle (and what I wasted weeks on): → I stopped building features nobody asked for and started emailing every churned user personally. → One pricing change — annual-default instead of monthly — added 30% to average deal size overnight. → Writing in public here brought in 4 of my first 20 customers. The boring truth: talking to users beat every growth hack I tried. What's the one change that moved your numbers most? **Repurposing map (1 blog post → 5 posts)** LinkedIn: key insight as a text post, link in first comment LinkedIn: carousel of the main points (judge on saves) X: thread of the 5 key takeaways Instagram: carousel with visuals Instagram/TikTok: 30s Reel summarizing the post, captioned ## FAQ ### How do I repurpose one piece of content across social platforms? Start from a pillar piece (blog, podcast, webinar, newsletter) and extract 5-10 content atoms — self-contained moments like a bold quote, a tactical tip, or a surprising stat. Adapt each to its best format: a LinkedIn insight post and carousel, an X thread of takeaways, an Instagram carousel and a short Reel. Write standalone captions so each post works without the original context, then schedule them across a week rather than dumping them at once. ### Why do my social posts get low engagement? Usually the hook. The first line has to stop the scroll — test curiosity, story, value, or contrarian openers instead of easing in. Beyond that, check your posting times, formatting (line breaks, not walls of text), and whether external links in the post body are suppressing reach. Low engagement is also a distribution problem: a daily 30-minute routine commenting on target accounts feeds the algorithm and builds the relationships that amplify your posts. ### How long should a short-form video be and how do I hook viewers? Keep it 15-60 seconds in 9:16 vertical (15-30s for Reels, 30-60s for TikTok and Shorts). You have three seconds to stop the scroll, so fire a visual hook, a verbal hook, and a text overlay all in the first second — don't build up to the point. Always add captions (they lift watch time 25-40% and most video is watched muted), keep them to two lines of 3-5 words, and close with a clear CTA. ## Related skills - **copywriting** — For longer-form content that feeds social - **launch** — For coordinating social with launches - **emails** — For nurturing social audience via email - **marketing-psychology** — For understanding what drives engagement --- Canonical: https://marketing-skills.com/skills/social