# Marketing Skills for AI Agents > An open-source library of marketing skills you install into Claude Code, Cursor, and Codex. Each skill is a focused playbook — copywriting, cold email, SEO, CRO, pricing, analytics and more — with references and examples. ## Pages - [Home](https://marketing-skills.com): Install the library, browse skills - [All skills](https://marketing-skills.com/skills): The full skill index - [Sponsorship & partners](https://marketing-skills.com/sponsorship): Partner program for martech tools ## Skills - [Ab Testing](https://marketing-skills.com/skills/ab-testing): A full experimentation system for AI agents — hypothesis framing, sample-size math, metric selection, and the discipline to not call a test early. Point your agent at it when you're comparing two versions of something and want a result you can actually trust. [markdown](https://marketing-skills.com/skills/ab-testing/md) - [Ad Creative](https://marketing-skills.com/skills/ad-creative): A production line for ad copy and creative at scale — headlines, descriptions, primary text, and full concept batches, generated by angle and validated against each platform's character limits. Point your agent at it when you need more variations to test or want to iterate on ads using real performance data, not gut feel. [markdown](https://marketing-skills.com/skills/ad-creative/md) - [Ads](https://marketing-skills.com/skills/ads): A paid-media operator for AI agents — platform selection, campaign structure, audience strategy, bidding, and the kill/keep/scale decisions that run a live account. Point your agent at it for the strategy and math behind ad spend, from picking channels to knowing when to scale and when to pull the plug. [markdown](https://marketing-skills.com/skills/ads/md) - [Ai Seo](https://marketing-skills.com/skills/ai-seo): A playbook for getting your content cited by AI systems — ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — instead of just ranked in blue links. Point your agent at it to audit your AI visibility, restructure content for extraction, and figure out why competitors show up in AI answers when you don't. [markdown](https://marketing-skills.com/skills/ai-seo/md) - [Analytics](https://marketing-skills.com/skills/analytics): A tracking-implementation partner for AI agents — tracking plans, GA4 and GTM setup, event naming, UTM conventions, and debugging events that won't fire. Point your agent at it when you need to actually measure whether something is working, or your numbers stopped adding up. [markdown](https://marketing-skills.com/skills/analytics/md) - [Aso](https://marketing-skills.com/skills/aso): An App Store and Google Play listing auditor for AI agents — it fetches your live listing, scores six weighted dimensions, and returns a prioritized fix list with exact character counts. Point your agent at it when downloads are lagging and you want to know precisely what to change in your title, screenshots, or description. [markdown](https://marketing-skills.com/skills/aso/md) - [Attribution](https://marketing-skills.com/skills/attribution): A framework for answering marketing's hardest question — which efforts actually caused a conversion — by choosing the right attribution model, reconciling dashboards that disagree, and (when you control the site) instrumenting first-party tracking yourself. Point your agent here when Google, Meta, GA, and your CRM all report different numbers and you need a defensible read before setting a budget. [markdown](https://marketing-skills.com/skills/attribution/md) - [Churn Prevention](https://marketing-skills.com/skills/churn-prevention): A retention system covering both sides of churn — voluntary (cancel flows, exit surveys, save offers matched to the reason) and involuntary (dunning, smart retries, failed-payment recovery). Point your agent here when subscribers are leaving and you want to design or optimize the systems that keep them. [markdown](https://marketing-skills.com/skills/churn-prevention/md) - [Co Marketing](https://marketing-skills.com/skills/co-marketing): A partner-marketing playbook for finding companies that share your audience without competing for the same budget, then brainstorming and structuring joint campaigns with them. Point your agent here when you want a shortlist of co-marketing partners, campaign ideas for a specific partner, or a cold outreach email to kick one off. [markdown](https://marketing-skills.com/skills/co-marketing/md) - [Cold Email](https://marketing-skills.com/skills/cold-email): A complete cold-outreach system for AI agents — subject lines, opening hooks, body copy, CTAs, personalization, and multi-touch follow-ups, all backed by reply-rate data rather than templates. Point your agent at it when you need outbound that gets answered. [markdown](https://marketing-skills.com/skills/cold-email/md) - [Community Marketing](https://marketing-skills.com/skills/community-marketing): A community-led growth playbook for designing, launching, and reviving communities that create real value for members while driving retention, word-of-mouth, and support deflection. Point your agent here when you're choosing a platform, seeding a community from zero, building an ambassador program, or diagnosing why an existing one feels dead. [markdown](https://marketing-skills.com/skills/community-marketing/md) - [Competitor Profiling](https://marketing-skills.com/skills/competitor-profiling): Turns a list of competitor URLs into structured, comparable profile documents by combining live site scraping with SEO and review data — every claim traceable to a source. Point your agent here when you need a competitive dossier for positioning, sales enablement, or finding gaps in the market, not just a quick impression. [markdown](https://marketing-skills.com/skills/competitor-profiling/md) - [Competitors](https://marketing-skills.com/skills/competitors): Builds competitor comparison and alternative pages that rank for competitive search terms, help evaluators decide, and position your product honestly. Point your agent here when you need a '[Competitor] alternative,' '[You] vs [Competitor],' or roundup page — and want it to convert, not just chase keywords. [markdown](https://marketing-skills.com/skills/competitors/md) - [Content Strategy](https://marketing-skills.com/skills/content-strategy): Turns a blank content calendar into a prioritized plan — content pillars, topic clusters, and specific pieces mapped to your buyer's journey and grounded in real customer research. Point your agent at it when you know you should be publishing but can't decide what to write. [markdown](https://marketing-skills.com/skills/content-strategy/md) - [Copy Editing](https://marketing-skills.com/skills/copy-editing): A systematic editing pass for copy you already have — seven focused sweeps that enhance clarity, proof, specificity, and persuasion without rewriting from scratch. Point your agent at it when a draft is done but not sharp, or when an old page has decayed and needs a refresh. [markdown](https://marketing-skills.com/skills/copy-editing/md) - [Copywriting](https://marketing-skills.com/skills/copywriting): Writes conversion copy for any page — homepage, landing, pricing, feature, about — structured section by section and built on benefits, specificity, and customer language rather than buzzwords. Point your agent at it when you're staring at a blank page or a headline that isn't landing. [markdown](https://marketing-skills.com/skills/copywriting/md) - [Cro](https://marketing-skills.com/skills/cro): Audits any marketing page for what's costing you conversions and returns prioritized fixes — value prop clarity, headlines, CTAs, trust signals, and friction — plus test hypotheses worth running. Point your agent at it when a page underperforms and you need to know what to change first. [markdown](https://marketing-skills.com/skills/cro/md) - [Customer Research](https://marketing-skills.com/skills/customer-research): Extracts what customers actually think and say — from transcripts, surveys, tickets, and reviews you already have, or from online communities where they speak unfiltered. Point your agent at it when your positioning, copy, or roadmap is running on assumption instead of evidence. [markdown](https://marketing-skills.com/skills/customer-research/md) - [Directory Submissions](https://marketing-skills.com/skills/directory-submissions): Plans the directory layer of a launch — which of 13 tiers to submit to, in what order, with distinct positioning per surface — and makes sure the backlinks land on pages that actually convert. Point your agent at it when you're prepping a Product Hunt launch or building a compounding backlink foundation. [markdown](https://marketing-skills.com/skills/directory-submissions/md) - [Emails](https://marketing-skills.com/skills/emails): Designs full lifecycle email flows — welcome, nurture, onboarding, re-engagement, win-back, and billing sequences — mapped email-by-email to a goal, a trigger, and a send delay. Point your agent at it when you know you need automated emails but aren't sure which ones, how many, or when to send them. [markdown](https://marketing-skills.com/skills/emails/md) - [Free Tools](https://marketing-skills.com/skills/free-tools): Helps you decide whether a free tool is worth building — and which one — before you write a line of code, using an eight-factor scorecard, an ideation framework, and a gating strategy. Point your agent at it when you're weighing 'engineering as marketing' to pull in leads, links, and organic traffic. [markdown](https://marketing-skills.com/skills/free-tools/md) - [Image](https://marketing-skills.com/skills/image): Picks the right approach and tool for any marketing image — AI generation, design templates, or real screenshots — then hands you a structured prompt and web-optimization steps. Point your agent at it for blog heroes, social graphics, OG images, profile banners, and product mockups without guessing at dimensions or models. [markdown](https://marketing-skills.com/skills/image/md) - [Influencer Marketing](https://marketing-skills.com/skills/influencer-marketing): Runs creator and ambassador partnerships end to end — finding and vetting partners by audience fit, structuring deals, keeping them FTC-compliant, and measuring real ROI instead of vanity reach. Point your agent at it whenever you're paying, gifting, or partnering with creators and want it done right rather than by follower count. [markdown](https://marketing-skills.com/skills/influencer-marketing/md) - [Launch](https://marketing-skills.com/skills/launch): Plans launches as a phased build of momentum rather than a single day — routing every channel back to assets you own and scaling the fanfare to the size of the release. Point your agent at it for a product launch, a Product Hunt run, a feature announcement, or a waitlist/early-access rollout. [markdown](https://marketing-skills.com/skills/launch/md) - [Lead Magnets](https://marketing-skills.com/skills/lead-magnets): Plans lead magnets that capture qualified emails and lead naturally toward your product — matching format to buyer stage, setting the gating, and mapping distribution. Point your agent at it to decide what to give away (checklist, template, ebook, quiz, webinar) and how to promote it, not just to write the content. [markdown](https://marketing-skills.com/skills/lead-magnets/md) - [Marketing Council](https://marketing-skills.com/skills/marketing-council): Convene a simulated board of legendary marketers — Ogilvy, Godin, Hormozi, Dunford, Sutherland, Byron Sharp and more — and get each one's take on your decision through their documented frameworks. Point your agent at it when a call is big enough that you want the real trade-offs surfaced before you commit, not a single opinion. [markdown](https://marketing-skills.com/skills/marketing-council/md) - [Marketing Ideas](https://marketing-skills.com/skills/marketing-ideas): A library of 139 proven SaaS marketing tactics your agent filters down to the 3–5 that actually fit your stage, budget, and team. Point your agent here when you're stuck, out of inspiration, or staring at a blank marketing to-do list and don't know what to try next. [markdown](https://marketing-skills.com/skills/marketing-ideas/md) - [Marketing Loops](https://marketing-skills.com/skills/marketing-loops): Turns a marketing task you'd otherwise do manually and forget — the weekly SEO scan, the ad-fatigue refresh, the churn-signal watch — into a repeatable loop an agent runs on a cadence, complete with checkpoints and a stop condition. Point your agent here when you want an always-on system that maintains a metric, not a one-off task. [markdown](https://marketing-skills.com/skills/marketing-loops/md) - [Marketing Plan](https://marketing-skills.com/skills/marketing-plan): Produces the full fractional-CMO deliverable: a 13-section, AARRR-structured 12-month marketing plan customized to your actual budget, team, stage, and tooling — not a generic template. Point your agent here when a founder or client needs a roadmap they can hand to the team and the board, with owners, sequencing, and a funding-stage plan built in. [markdown](https://marketing-skills.com/skills/marketing-plan/md) - [Marketing Psychology](https://marketing-skills.com/skills/marketing-psychology): A working library of behavioral-science principles and mental models — anchoring, loss aversion, social proof, the goal-gradient effect, charm pricing and dozens more — mapped to concrete marketing applications. Point your agent here when you want to understand why people buy and apply the right psychological lever to a specific page, price, or flow, ethically. [markdown](https://marketing-skills.com/skills/marketing-psychology/md) - [Offers](https://marketing-skills.com/skills/offers): Improves the thing you actually sell — the offer itself — instead of writing better copy on a weak one: value framing, bonus stacking, guarantee design, real scarcity, naming, and payment structure. Point your agent here for services, courses, coaching, info products, or high-ticket B2B when conversion is stuck and "we need better copy" is really "we need a better offer." [markdown](https://marketing-skills.com/skills/offers/md) - [Onboarding](https://marketing-skills.com/skills/onboarding): Turns raw signups into activated users by shortening the path from account creation to a first real win. Point your agent at it when people are signing up but not sticking around — to design first-run flows, onboarding checklists, empty states, and re-engagement for stalled users. [markdown](https://marketing-skills.com/skills/onboarding/md) - [Paywalls](https://marketing-skills.com/skills/paywalls): Designs the in-product upgrade moments — feature gates, usage-limit screens, trial-expiration prompts — that convert free users to paid after they've already felt the value. Point your agent at it when free users won't upgrade and you need paywalls that feel helpful, not pushy. [markdown](https://marketing-skills.com/skills/paywalls/md) - [Popups](https://marketing-skills.com/skills/popups): Builds popups, modals, slide-ins, and banners that capture emails or drive conversions without tanking the user experience or your SEO. Point your agent at it when you need the right trigger, copy, and frequency rules for an overlay — from an exit-intent lead capture to an announcement bar. [markdown](https://marketing-skills.com/skills/popups/md) - [Pricing](https://marketing-skills.com/skills/pricing): Helps you decide what to charge and how to package it — value metric, tier structure, freemium vs. trial, and when to raise prices — grounded in willingness-to-pay research rather than guesswork. Point your agent at it when your pricing feels arbitrary or you're leaving money on the table. [markdown](https://marketing-skills.com/skills/pricing/md) - [Product Marketing](https://marketing-skills.com/skills/product-marketing): Creates a single product marketing context document that captures your positioning, audience, competitors, and customer language so you never re-explain your product to every marketing task. Point your agent at it first on any new project — every other marketing skill reads this file automatically. [markdown](https://marketing-skills.com/skills/product-marketing/md) - [Programmatic Seo](https://marketing-skills.com/skills/programmatic-seo): Designs SEO pages at scale — location, comparison, integration, persona, and glossary pages — from templates and data, without tripping Google's thin-content penalties. Point your agent at it when you want to target hundreds of keyword variations with pages that actually rank and convert. [markdown](https://marketing-skills.com/skills/programmatic-seo/md) - [Prospecting](https://marketing-skills.com/skills/prospecting): Turns an ICP definition into a verified, scored, ready-to-outreach lead sheet — with the right data sources, qualification signals, and compliance posture for whichever motion you're running. Point your agent at it when you need a real list to work, not just names in a spreadsheet. [markdown](https://marketing-skills.com/skills/prospecting/md) - [Public Relations](https://marketing-skills.com/skills/public-relations): A working system for earning media coverage — newsjacking, journalist pitching, responding to press requests, and setting up an owned press page — that treats reporters like people, not targets. Point your agent at it when you have a real story and want it in front of the right journalists fast. [markdown](https://marketing-skills.com/skills/public-relations/md) - [Referrals](https://marketing-skills.com/skills/referrals): Designs and optimizes the programs that turn customers and partners into growth engines — referral loops, affiliate commissions, incentive structures, and the tracking to prove they work. Point your agent at it when you want existing users or creators bringing in new customers instead of buying every acquisition. [markdown](https://marketing-skills.com/skills/referrals/md) - [Revops](https://marketing-skills.com/skills/revops): Designs the systems that connect marketing, sales, and customer success into one revenue engine — lifecycle stages, lead scoring, routing, pipeline hygiene, and the CRM automation underneath. Point your agent at it when leads leak between teams, deals stall in stages, or nobody agrees on what an MQL actually is. [markdown](https://marketing-skills.com/skills/revops/md) - [Sales Enablement](https://marketing-skills.com/skills/sales-enablement): Produces the sales collateral reps actually use — pitch decks, one-pagers, objection docs, demo scripts, ROI calculators, playbooks, and persona cards — in their language, not marketing's. Point your agent at it when your team keeps rewriting your slides or fumbling the same objections. [markdown](https://marketing-skills.com/skills/sales-enablement/md) - [Schema](https://marketing-skills.com/skills/schema): Implements schema.org structured data as clean, validated JSON-LD so search engines understand your pages and can show rich results — star ratings, FAQs, breadcrumbs, prices. Point your agent at it when you want a specific page eligible for enhanced search listings and need the markup written correctly. [markdown](https://marketing-skills.com/skills/schema/md) - [Seo Audit](https://marketing-skills.com/skills/seo-audit): A structured SEO diagnostic that works through crawlability, technical foundations, on-page elements, content quality, and authority in priority order — so you fix what's actually blocking rankings first. Point your agent at it when traffic drops, a migration goes sideways, or a page won't rank and you need findings you can act on, not a generic checklist. [markdown](https://marketing-skills.com/skills/seo-audit/md) - [Signup](https://marketing-skills.com/skills/signup): A friction-reduction system for signup, registration, and free-trial flows — auditing which fields you actually need, when to defer the rest, and how to show value before asking for commitment. Point your agent at it when people land on your signup page but don't complete it. [markdown](https://marketing-skills.com/skills/signup/md) - [Site Architecture](https://marketing-skills.com/skills/site-architecture): A planning system for a website's page hierarchy, navigation, URL patterns, and internal linking — turning a pile of pages into a structure users and search engines can both navigate. Point your agent at it when you're mapping a new site or untangling one that grew into a mess. [markdown](https://marketing-skills.com/skills/site-architecture/md) - [Sms](https://marketing-skills.com/skills/sms): A full SMS/MMS marketing system — welcome, abandoned cart, post-purchase, win-back, and promotional flows — built compliance-first around TCPA, A2P 10DLC, quiet hours, and per-segment cost. Point your agent at it when you want texts that drive revenue without triggering carrier filtering or a class-action headache. [markdown](https://marketing-skills.com/skills/sms/md) - [Social](https://marketing-skills.com/skills/social): A social content engine covering pillars, hooks, carousels, short-form video, repurposing, and engagement across LinkedIn, X, Instagram, TikTok, and Facebook. Point your agent at it to turn one piece of long-form content into a week of platform-native posts, or to diagnose why your posts aren't landing. [markdown](https://marketing-skills.com/skills/social/md) - [Video](https://marketing-skills.com/skills/video): A production playbook for AI-made marketing video — matching the job to the right approach across programmatic frameworks, AI generation models, AI avatars, and repurposing tools. Point your agent at it when you need a demo, explainer, batch of social clips, or personalized outreach videos without a full editing suite. [markdown](https://marketing-skills.com/skills/video/md)