60,069 stars53 skills

Marketing skillsfor AI agents

Agent skills for conversion optimization, copywriting, SEO, analytics, and growth engineering. Built for technical marketers and founders.

marketing-skills — zsh

$npx skills add coreyhaines31/marketingskills

✓resolved 53 skills · claude code, codex, cursor

$ npx skills add coreyhaines31/marketingskills

Installs 53 marketing skills for Claude Code, Codex, Cursor, and more

What are marketing skills?

Marketing skills are playbooks for AI agents. Each skill is a folder with a SKILL.md file: when to use it, how a specialist would do the job, and reference docs with the benchmarks behind each call. Install the library once and your agent loads the right skill when you ask for marketing work, whether that's an SEO audit, a launch plan, or a rewrite of the pricing page. The 53 skills cover SEO and AI search, copy, conversion, paid ads, email and outbound, growth, and strategy.

  1. 01InstallOne command adds every skill to the agents on your machine.
  2. 02AskDescribe the work in plain words. The agent matches it to a skill.
  3. 03ShipThe agent follows the playbook in your repo, docs, or connected tools.
npx skills add coreyhaines31/marketingskills

Free and open source, MIT-licensed

New to skills? Read the Claude Code skills guide for what they are, where they live, and how agents pick one.

Works with your agent

The skills use the open Agent Skills format, so the same files load in every agent below. Each guide covers where skills go, how that agent picks one, and workflows that fit it.

Or by team: agencies, ecommerce, founders, saas.

FAQ

What are marketing skills for AI agents?

Marketing skills are playbooks your AI agent loads when you ask for marketing work. Each one is a SKILL.md file with instructions, reference docs, and examples for a single job, such as an SEO audit, a cold email sequence, or a pricing page. This library has 53 of them, written in the open Agent Skills format.

Which AI agents can use them?

Any agent that reads the Agent Skills format, including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, and OpenCode. Chat assistants without a skills folder can still work from a skill's SKILL.md when you give it to them as context.

How do I install them?

Run npx skills add coreyhaines31/marketingskills in your project. The CLI finds the agents on your machine and installs the skills where each one looks for them. Claude Code users can also add the library as a plugin marketplace.

Do I have to tell the agent which skill to use?

No. The agent reads each skill's description and loads the one that matches your request, so "why isn't this page converting?" pulls in the CRO skill. You can still name a skill directly when you want a specific one.

Are the skills free?

Yes. The library is open source under the MIT license, and every skill is readable on GitHub before you install it.